Bachelor of Arts inDigital Entertainment and Creative Technology

The Bachelor of Arts in Digital Entertainment and Creative Technology is designed to prepare students for careers in the digital media and animation industries through a focused and immersive learning experience. The program builds a strong foundation in art, design, and 3D digital workflows, while also introducing essential collaborative and team-based production skills.

Students engage in hands-on exploration of all major areas within the program before selecting a specialization, ensuring informed choices that align with their strengths and interests. Specialization tracks reflect the most vital roles in the animation and digital media fields, enabling students to dive deeply into their chosen focus.

Throughout the curriculum, the program nurtures students’ artistic sensibilities and creative voice alongside their technical proficiency, collaborative abilities, and real-world production experience.

Who Should Pursue This Degree?

The BA in Digital Entertainment and Creative Technology will mold you into a capable production artist through sustained creative practice and critical feedback. You will also have the option to choose a specialization in your chosen track: animation and rigging, character and environment, or technical art.

Topics Covered

Upon completion of the Bachelor of Arts in Digital Entertainment and Creative Technology degree program, students are expected to achieve the following outcomes:

• Demonstrate artistic, aesthetic, and technical abilities through an organized and curated portfolio of work.
• Demonstrate competency across a range of art skills in traditional and digital media.
• Synthesize emerging technologies into traditional production processes.
• Demonstrate advanced proficiency in English communication skills to effectively articulate technical and creative work within professional animated film production contexts.
• Demonstrate clear visual storytelling through structured art, design, and production processes.
• Demonstrate technical proficiency in the workflows and pipelines of computer graphics production.
• Demonstrate advanced proficiency in 3D computer graphics tools, in alignment with current and evolving standards in the professional art and design industries.
• Demonstrate fluency in a chosen Specialization area.
• Demonstrate the ability to communicate, organize, reflect, and collaborate effectively within interdisciplinary and multidisciplinary teams.
• Understand the various aspects of professional development and career planning.
• Understand the professional, social, and ethical responsibilities within the fields of digital art, animation, and creative technology.
• Demonstrate creative and critical thinking skills, information literacy, technological literacy, quantitative literacy, scientific literacy, and written, verbal, and non-verbal communication skills
• Apply problem solving skills and the ability to “learn to learn” in creative scenarios.
• Create and critically analyze diverse forms of expression by integrating interdisciplinary perspectives from the humanities, social sciences, and natural sciences.

Admissions Requirements

In addition to other basic admissions requirements, applicants to the BA in Digital Entertainment and Creative Technology must submit an art portfolio.

View all requirements

Career Outlook

Graduates of the Bachelor of Arts in Digital Entertainment and Creative Technology are equipped with a versatile blend of creative, technical, and collaborative skills applicable to a wide range of industries. The program’s emphasis on art, design, storytelling, and digital production processes prepares students for roles across both traditional and emerging media sectors.

Potential Careers

• Animation and Visual Effects

  Animator, rigger, 3D modeler, texture artist, lighting artist, compositor, VFX artist

• Game Development

  Environment artist, character artist, technical artist, asset developer

• Digital Media and Design

  Motion graphics designer, digital illustrator, concept artist, storyboard artist, multimedia designer, UI/UX designer

• Film, Television, and Advertising

  Pre-visualization artist, production designer, camera and lighting specialist, post-production editor

• Interactive Media and Emerging Technologies

  AR/VR content creator, immersive media designer, real-time 3D artist, virtual production specialist

• Creative Technology and Technical Roles

  Pipeline technical director, tool developer, visualization specialist, simulation artist

• Education, Training, and Communication

  Digital media trainer, instructional designer, e-learning content creator

In addition to creative industries, graduates may also apply their skills in corporate communications, architecture visualization, product design, and other fields that integrate art and technology. The program also provides a strong foundation for postgraduate study in related disciplines.